The premise of the parody product Candle.link, conceived by Gabriel Gumucio, is that everything that can be done through an app is better. Producing the promo video included animation in Cinema 4D, music production in Ableton Live, live-action footage and direction of extras, sound and voice-over recording. All with a coherent vision and artistic direction. The video was published on April 1st, 2020. Enjoy Candle.link!